Barclays Self-Skipping 

CLIENT:  BARCLAYS

 
 

Let’s face it, nobody likes pre-roll ads.  Like not even a little bit. So we created a pre-roll ad that saves you the bother and skips itself. We did so by building an intricate, Rube Goldberg contraption that activates the ‘Skip Ad’ button - which happened to be a physical part of the set - for the viewer. 

Everything was shot in camera, without the use of CGI